Approach
I believe great design sits at the intersection of function and emotion. Every decision is guided by clarity, usability, and impact—ensuring that the final product communicates effectively while delivering a seamless user experience. AI-assisted tools are part of my process too: they speed up exploration and production, while the craft and the brand always stay in charge.
years of experience
Branding, social media, print and UI/UX design since 2017.
brands & clients
From Heetch and Beko to AMS Groupe and INPHA-MédiS.
stock assets published
Graphic assets designed for Freepik and Adobe Stock.
downloads worldwide
Assets downloaded by designers around the world.
( Experience )
© 202603/2025 — Present
AMS Group SPA
Graphic Designer
- Create visual assets for digital and print communication.
- Ensure brand consistency across social media and marketing channels.
- Support marketing teams with creative concepts and visual execution.
- Integrate AI-assisted tools to speed up concept development, exploration and production while keeping brand integrity.
09/2021 — Present
Flash Graphic
Graphic Designer & Community Manager
- Responsible for all visual output, from print to web.
- Designed adhesive tapes and aluminium films for manufacturing, and operate the Roland large-format printer.
- Run the brand and its social presence on Facebook, Instagram and LinkedIn, plus the website and Ouedkniss store page.
- Improved customer service by 30% in six months through strategic social media campaigns, and increased product demand through paid ads.
From 09/2021
Freepik & Adobe Stock
Graphic Assets Designer
- Reached Level 3 contributor on Freepik with 2.7K+ published assets and 46.4K+ downloads.
- Published 500+ assets on Adobe Stock.
- Now selling digital assets directly on Gumroad.
02/2022 — 11/2022
IB Digital (Belgium)
UI/UX Designer
- Designed website previews and templates proposed to prospective clients.
- Optimized existing websites and landing pages for clients.
10/2018 — 08/2020
Merch Digger
Junior Graphic Designer
2017 — Present
Freelance
Graphic Designer
- Logos, posters, banners, social media content and brand identities.
- Identity design for Innovea Labs, A+ English School, Dikra Madjdouline Beauty Salon, Lekna Space Languages School, Pulse University Club Algiers, Stoflish University Club Tlemcen and others.
- Motion graphics and social media visuals for Heetch.
( Education & Tools )
© 20262025
Professional Trainer — Infographic Design
International Media Academy
50 hours · MARAS 2025 session. Certified trainer in infographic design and visual information structuring.
2018 — 2020
Master’s Degree in Sociolinguistics
Tlemcen University
2015 — 2018
Bachelor’s Degree in English Language
Tlemcen University
Toolkit
- Photoshop
- Illustrator
- InDesign
- After Effects
- Figma
- AI-assisted design
Visual explorations
Personal image-making — light, colour and portraiture.
Brands I’ve worked with
14 brands across healthcare, tech, retail, logistics and more.
